Lenny Winkle’s Articles

Lenny Winkle, business articles, finance informationI’m Lenny Winkle the writer here at  LwMads.com.  I know you’re here looking for new articles on business, finance and the internet.  I’ll be adding new well written articles every few days.  Starting now (Dec. ’11)  All of the new articles will be individually written with proper spelling, grammer and new content.

I realize you’re all here for work reasons but when you need a break go check out my other site MadWinkle.com.  That’s where I go to blow off steam and post the funny, stupid stuff I pay people to do for me as well as where I post the funniest pictures, weirdest videos and most bizarre people on the interwebz.

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Digital Marketing Improving Your Business?

The internet marketing agencies resort to using several forms of digital advertising mediums like television, internet, social media network, mobile, etc. to promote your business. These agencies adopt many techniques of marketing to reach the customers using the internet. But, there are also people, who are not internet users. These people have to be covered through SMS and outdoor digital advertisements.

Types of Digital Marketing

There are two forms of marketing techniques by a digital agency and they are as follows.

The first technology is “Pull digital marketing” that involves the direct selection of content through a web search, where users have their own specific URL to go through the content.

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Promote Your Business with Content Writers

You can promote your business by using web content writers who know how to use the power of search engines and are able to effectively market your websites content. Some ways to promote your business is to hire writers who provide unique and original work that contains key words that inform readers of your services or products. They can promote your site by using various methods to maximize the target market. With innovative and catchy writing and phrases they can lure potential customers into your sales pitch. Through web content writers you can also provide quality information about the products and services that you offer through your website and can help the customers to make an educated decision on what product or service will be right for them. By using engaging writing techniques you can often get clients to come back to your site to get further information or you can offer newsletters that they can receive monthly for more information.
Web content writers should be able to provide you with unique and original work that helps to sell your products. They should be able to write in a positive and neutral tone about the key words that you have selected and give useful information that will help consumers. They can offer solutions to problems in a non-invasive and pushy manner and can offer information in an easy to read format that keeps the targeted market interested and wanting more information.
Some other ways that content writers can grow your business is by offering slide shows or video clips that present your companies offerings. By using different formats you can certainly maximize the amount of people that you reach out to and can gain more prospects for business. Educating your viewers about products and services is always a good idea and choosing catching headlines that grab a reader’s attention are always a good idea. By using catchy slogans or phrases you are able to draw in the attention of possible buyers.
To get readers and customers to revisit your site again in the future and to sustain sales you will want to invoke a loyalty from your readers. You can offer free informative newsletters or send special offers and coupons or discounts to their email with catchy phrases that direct them back to your website through a link. As your web content writers utilize their skills to maximize and promote your business you will see the benefits of such services and will realize that it was money well spent for your business.

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How to Set Fees for Your Service Based Business

When you open up a service based business you’ll probably find everything is easy save two things: finding clients; and setting your fees. Today we’re going to talk about setting fees. And trust me when I say I know how tough it is. When I opened up my criminal defense practice one of the hardest things I had to do was figure out what I was going to charge people. The toughest thing about it was that the service itself was pretty amorphous. There isn’t always necessarily a clear winning point – and though you know you are giving what at times is an invaluable service, that can sometimes be difficult to describe and explain in detail.

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Fishbone Diagrams for Process Improvement

Have you ever found yourself in the middle of a complex problem, surrounded with theories from multiple team members on how to fix it?  Sometimes these situations can become overwhelming, and fishbone diagrams are a great way to organize possible causes for further analysis.  These diagrams are considered a key tool in the six sigma tools arsenal, and are also known as cause-and-effect diagrams and Ishikawa diagrams.

The fishbone diagram identifies the potential causes for a given effect or problem, and organizes those potential causes into major categories for further analysis.

Situations When a Fishbone Diagram is Helpful

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