Search engine optimization (SEO) is challenging for small business owners who often lack the time and personnel to optimize marketing efforts online, which grow increasingly competitive in nature. Google recently announced it would add a freshness criterion to search engine return parameters, complicating the task because effective SEO will now require websites to update content regularly to maintain high rankings. Performance based SEO is a service that utilizes many techniques to draw online customers. The technique works sort of like contingency lawyers—clients pay only if the marketing efforts of their behalf result in high search engine rankings.

Many companies promise top results, but Prodigal Solutions offers guarantees of success or they do not get paid. Therefore, it is in Prodigal Solutions’ best interest to ensure companies get high rankings consistently. When successful, both parties make money. Prodigal Solutions practiced SEO techniques successfully for many years, and now they bring their expertise to other businesses. The company will analyze websites, email campaigns, social media, and article-based SEO content to tailor an individual plan for marketing products and services. Each company is different, and a custom plan is essential for success. Keyword research can reveal which keywords have high search rates with relatively low QSR returns by Google and other search engines, enhancing the likelihood of ranking success.

Conversion rates are critical to success. When customers navigate to a website, they must find entertaining or informative content that compels them to take action. Conversion rates are the most important statistic. Thousands of viewers may visit a site, but if they do not convert to sales or viable leads, then the SEO effort is wasted. Prodigal Solutions will tailor an individual plan for each client that takes into consideration website visits, conversion rates, and sales leads. Each business is different, and marketing plans must account for each company’s online goals to achieve measurable success.

Prodigal Solutions designs a custom pricing plan for each client as well. Some sales provide little profit, while others can be tremendously lucrative. Defining a company’s goals is essential to achieve marketing success. Prodigal Solutions begin with a target number and basic monthly fee for reaching the goal. Additional leads or hits are assessed at a price per sale or flat-rate arrangement. Conversion rates can also be included in the defining contract terms. Prodigal Solutions wants its clients to meet their goals or exceed them each month. However, if a company is unprepared to service larger numbers of orders, this can be spelled out it the terms of service.

Companies can plan their rate of growth and move forward efficiently from one level to the next when it is prepared to do so. There is no risk for trying performance based SEO, so interested companies should click here for further information.